This conversation led me to a fun thought experiment – what would it look like if we just got rid of formal recruitment and let each fraternity do recruitment in the manner they saw best?
Formal recruitment is bad for business. It is an obstacle standing in the way of transforming our fraternity communities into what they can and should be. It forces fraternities to conform to unhealthy norms, resulting in the perpetuation of negative stereotypes and the gradual assimilation of every “good” chapter on our campuses to the mediocre or shitty campus norms. Formal recruitment facilitates the wrong people joining for the wrong reasons. If we want to change our cultures, we need to give our chapters every opportunity to recruit the right people seeking to join for the right reasons, reducing the pressure to conform by injecting more time into the process. Getting rid of formal recruitment is an important first step we need to take in making that happen.