- PNM’s who showed interest, made comments or asked questions regarding the campus “social hierarchy” or discussed or brought up the sorority’s place in the tier system (interestingly, each of the groups in our research would best be described as being on the lower end of the top tier according to recruitment statistics)
- PNM’s who talked negatively about other chapters on campus (fraternities or sororities)
- PNM’s who are overly concerned with the social aspects of the sorority (i.e. asking “what fraternities do you social with?” or “what do you all do on the weekends?”)
So today, I’m declaring the death of the “values-based recruitment” movement and proclaiming the birth of the “authentic conversation-based recruitment” movement. Values-based recruitment is the last remaining vestige of the values movement, and, like our tonsils or appendix, it is time for our industry to remove this wasteful, counter-productive appendage from the body of our collective work.